Our Values

Respect

noun
a feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.

We respect and appreciate the world around us. AVATON is found in nature, it is sourced from the earth and we are part of a blessed land, therefore respect to nature and humans defines us.

Humility

noun
the state or quality of being humble, lowliness of mind: modesty. humble freedom from pride or arrogance.

There’s something beautiful about knowing one’s worth and something even more charming about humility and confidence in that. AVATON is humble, secure and honours its heritage.

Ethos

noun
the characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations.

Ethos is everything for us, it guides the way forward and complements our journey. We aim to be described as such, act ethically and sustain a considered behaviour.

Honour

noun
the quality of knowing and doing what is morally right

AVATON is part of a region full of heritage and our responsibility to both land and people is unique. We are committed to maintain a respectful approach to all our ventures. An approach that honours our unique origin.

Passion

noun
a strong inclination toward a self-defining activity that people like (or even love), find important, and in which they invest time and energy on a regular basis.

Passion and energy drives our every step, from the origins and conception of our brand, the potential to enable and empower people’s dynamic to our enthusiasm to drive change.

Simplicity

How it all begun

AVATON is a pure water originating from an artesian spring at the Monastery Mountain of Mount Athos for centuries a UNESCO world heritage site secluded from human civilisation. This is a water as distinct as the place that creates it.

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